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June 27, 2011
How Valuable Are Your Products?
By John Jantsch
Price is a function of perceived value - yours and the client's.

Lots of ingredients go into baking the perceived value cake, but for the most part, what you can charge for your products and services is a function of the value a buyer attaches to the purchase and you attach to your worth.

Now, what you can charge and what you actually charge is rarely the same thing. Far too many business owners undercharge because they feel price is purely a function of competition or worse they simply don't value what they do enough to get what it's worth.

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