| Have You Started Running Your... |
| I once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years. It might appeal to you as an easy way to make a living, but it doesn't really appeal to me. I like constantly moving on... |
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| Landing Pages - Establishing Trust |
| How do you feel when you search for something and find yourself on a landing page?
Do you navigate away before you're sold something?
Do you hang around and have a read?
Do you sigh and head back to your search result list for a real website? |
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| The Dangers Of Doing What Works |
| Why is it that in the enterprise 2.0 and social CRM (and probably many other) spaces that we always try to offer a prescription to organizations problems based on what other organizations have done? We always hear about blanket statements such as... |
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