| How Australia Uses Social Media... |
| Australia has a unique problem that almost no other country in the world would be able to understand. With a population of just under 20 million people, the country is one of the few places on Earth that anyone might be able to describe as underpopulated. |
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| Have You Started Running Your... |
| I once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years. It might appeal to you as an easy way to make a living, but it doesn't really appeal to me. I like constantly moving on... |
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| Landing Pages - Establishing Trust |
| How do you feel when you search for something and find yourself on a landing page?
Do you navigate away before you're sold something?
Do you hang around and have a read?
Do you sigh and head back to your search result list for a real website? |
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