| How Valuable Are Your Products? |
| Price is a function of perceived value - yours and the client's.
Lots of ingredients go into baking the perceived value cake, but for the most part, what you can charge for your products and services is a function of the value a buyer attaches to the purchase... |
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| How Australia Uses Social Media... |
| Australia has a unique problem that almost no other country in the world would be able to understand. With a population of just under 20 million people, the country is one of the few places on Earth that anyone might be able to describe as underpopulated. |
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| Have You Started Running Your... |
| I once ran into a famous public speaker who had grown rich from one speech, delivered flawlessly, over and over again for years. It might appeal to you as an easy way to make a living, but it doesn't really appeal to me. I like constantly moving on... |
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