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September 21, 2011
Make Sure Your Press Release Gets Seen
By Sally Ormond
Writing a press release is one thing, making sure it gets read is entirely different.

In the good old days (really, were they good?), you would create your press release and then send it to a few editors of local newspapers and magazines.

The fate of your press release was in their hands - if they liked it, they printed it. If they didn't, it was consigned to the bin, never to be seen again.

Today, things are a bit different. Now you can distribute your press release to various online services, re-post it on news websites, include it in your own blog and email marketing. Not only that, if people like what they read, they can share it with others.

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