How Not To Make A Blatant Sales Pitch

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November 30, 2011
Copywriting - How To Sell Without Being Obvious
By Sally Ormond
When companies write their own copy, they tend to fall at a couple of hurdles when it comes to its effectiveness:

It's full of we

It's a blatant sales pitch

The first point is covered in this very sanitary blog post, so this post will concentrate on the second.

How do you convince your reader to buy something without being blatant about it?

Before I answer that, let's take a look at the problem itself. When you're writing about your own business, you're keen to get across every last detail to your reader.

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