Finding the right copywriter for your business

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February 29, 2012
Trust Your Copywriter
By Sally Ormond
Why did you hire your copywriter? It's a fairly safe bet that your answer includes one or two of these reasons:

You needed someone with experience
You needed an expert in their field
You don't have time to do it yourself
You don't have the right skill set to create effective copy
You wanted to make sure your copy worked

Basically, what it comes down to is that you're serious about making your business a success and the best way to do that is to surround yourself with experts who can make it happen for you.

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