|May 4, 2012|
|Customer Service - Real Person Or Self-Service?|
|By Sally Ormond|
| It is a well-known fact that customer service is the one area that will make your company stand out from the crowd. With limited budgets, it's one way smaller companies can compete, and at times outdo the big boys.
Let's face it, we all love to be made to feel special and great customer service is a prime example of that.
Small details such as calling customers by name, retuning calls quickly and keeping customers informed can make a huge impact on your company's reputation.
But of course, high levels of customer service tend to come with high wage bills, not something every business wants to absorb. That's why, according to a recent article in Business Matters, many companies (21% of those surveyed) are now investing in tools that will allow their customers to deal with issues without needing to speak to an employee.
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