[2003-06-17] Lacking Local Customers
My main problem is that I get few orders from within New Zealand. Most of my customers are from overseas, which is great, but why am I not reaching my local market?
[2003-06-12] Four Tips That Boost E-Newsletter Signups
Let me ask you a question. Suppose a new restaurant opened in your town, and immediately took out an ad in the local paper with the following offer: "Send us $20 and we'll send you some food." Would you take them up on this proposition?
[2003-06-06] Steps To Implementing A Marketing Program That Drives Sales
1. Determine your corporate revenue goals. I suggest you set three goals at three levels:
[2003-06-05] A Sense of Humor in the Workplace... Is it me? Or, was that not funny?
When I was first initiated into Corporate America, I had a sense of humor that went unmatched by any mortal soul. I was quick-witted, smart, sharp, and knew every gag and joke available to humanity. Most of it, I learned in college. But, college never really did teach the fact that having a sense of humor in the workplace is different than 'jocularity.' After a few brushes with career-chaos, I realized that the definition of 'corporate humor' deals with how one handles oneself and not how one can elicit laughter.
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