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In a Post Google Penguin World, It is Still Okay to Link Out
In a post Google Penguin world, it is still okay (an natural) to link out to other websites. Here in June of 2013, I am horrified that I actually have to have this conversation with other website owners and bloggers. I mean, really. Why would it possibly hurt your search engine rankings if you linked out to a company’s website when you mention them in your blog post?
Date: 2013-06-12
Don't Ignore Content in Favor of Engagement
In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about whether you should be spending more time on content creation, or on engagement via social media. Evidently, Kyle heard a statement at an event recently that brands should be spending 90% of their time on engaging with customers, and 10% of their time on content creation. The example used was Gary Vaynerchuk's Wine Library TV, the long-running video blog that made him a business star.
Date: 2013-05-22
8 Tools I Use Every Day for Social Engagement
I get asked what tools I use for some of my daily social routines on a somewhat frequent basis. The other day I got that question and it dawned on me that many of the tools I’ve written about for the basic stuff have changed or evolved over the past six months.
Date: 2013-05-01
The Complete Guide to Mastering Your Link and Navigation Structure
When looking at a website’s architectural issues, there is no bigger benefit than ensuring your internal navigation and links are set up to ensure proper search engine spidering. This helps give visitors the ability to find information they need quickly and effectively. There is also no bigger breakdown in site architecture than when your navigation fails at helping visitors navigate through the site, or effectively blocks search engines from indexing your content.
Date: 2013-04-10
Guaranteed SEO Services — Search Engine Optimization at its "Best?"
Recently I received an email from a client asking me if we can offer the same guarantees that are included in an email they received.
Date: 2013-03-20
Search Marketing by the Numbers
I definitely had a problem. I had signed to do a corporate training session on search marketing. As I often do, I spent time on the phone with the event organizer and several of the attendees before the session, so that I would understand what the organizational problems were. That way, I know what the participants know and what they don’t know, and I can tailor the information to their actual level of knowledge. I can also customize the topics to address the real problems that they face instead of a “once over lightly on everything.” But I ran into a problem. This team knew zero about analytics and they were adamant that they wanted to stay that way. Yeah, I definitely had a problem.
Date: 2013-03-04
2013 Social Media Predictions
Companies of all sizes are in search of answers towards better social media strategy and at TopRank we’re helping to make that happen.
Date: 2013-02-28
Free Tools from SolarWinds!
Our free Real-time NetFlow Analyzer captures and analyzes NetFlow data in real time to show you exactly what types of traffic are on your network, where it's is coming from, and where it's going. Finally, you can diagnose traffic spikes and troubleshoot bandwidth issues!
Date: 2013-02-28
Free Gifts for You: Free Tools from SolarWinds!
Track VoIP call performance by searching, filtering, and sorting Cisco® CallManager call detail records.
Date: 2013-02-21
The Value Of Links Beyond SEO
Whether it was at SES London or one of the many other search marketing conferences in the U.S., I’ve always been able to count on Dixon Jones for great advice on link building. Dixon was recently recognized for his content contributions to the online marketing world in our Top UK Online Marketing Influencers and Bloggers list.
Date: 2013-02-14
Get More Out Of Your Facebook Page
Facebook is a great marketing tool through which you can engage with your customers, but it's important to make sure your presence is as eye-catching as possible.
Date: 2013-01-14
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